What makes me think that the Apple Watch is a dud

Apple Watch
Apple Watch with Stainless Steel Case

The Apple Watch is definitely a nifty thing.  A few of them aren’t bad looking, either.

However, I believe that it (at least this version) is a dud.

The most obvious sign is that I was in an Apple Store today and only one of the store associates (or at they geniuses?) had one on.  In the past, with new Apple devices, they were among the first to clamor for new iPhones and iPads – often proudly wearing them on hip holsters and the like – always in a rush to whip them out and show off that they had the latest and greatest.  The vibe around them in the store is decidedly “meh”.

The other thing, for me at least, is that I think that the creators of this product were thinking too much about themselves – the super-harried Silicon Valley Executive type who is running from meeting to meeting and would love to save a few moments by glancing at a watch for updates to their digital life – appointments, tweets, emails, etc.  I don’t think that they have knocked it out of the park, as they have in the past, for the rest of us.

Looking forward to the next version – would be nice to see them pull it off.

Leave a Reply

Your email address will not be published. Required fields are marked *