Dumbest Quote EVER About a Business (Apple, in this case)

This in a New York Times article today called Apple Races to Keep Ahead of Rivals:

“If they start making products people don’t want, and start losing users, then Apple’s strategy will run into problems,” said Benjamin Reitzes, an analyst at  Barclays Capital. “If they continue to have an aura where their products are seen as defining the marketplace, they are going to be fine.

Has there ever been a business whose strategy was to “start making products people don’t want, and start losing users” ?

Why in the world did they quote that clown?